Normally I enjoy the television show "Heroes." Of late, however, I've found their drift toward an unsavory trend between the Cheerleader, Claire, and her new college room-mate over the last two episodes.  So unsavory, in fact, I've lodged protest  with both of the show's primary sponsors, Sprint and Liberty Mutual Insurance, about it.

I reminded them that "Heroes" is on during "family viewing hours" (7-8 pm) and asked whether they were aware the show was airing this particular topic?  I also reminded them I will stop watching if the show continues to explore this topic. (I think Claire should firmly refuse, but, as it stands, she waffling on the topic.) 

I also emailed NBC, though I think sponsors are more receptive to such things.

If you watch the show, you know what I'm talking about. (I'm not going to be more specific because the search engine bots will key on such terms.)

If you don't like it either, then please email Sprint, Liberty Mutual Insurance and NBC likewise and complain.
(Use their "contact us" links) Nissan is another sponsor you can put on the contact list.

The more voices, the better. 

As I recall, it only took a few people throwing some tea over-board to start an entire revolution.